Pokémon a fictional world filled with cute bouncy creatures. It's just for kids right? WRONG! If you’re anything like me, you may have missed the Pokémon phenomenon when it first hit our screens in the mid-nineties. This time round, it is near impossible to miss following the launch of the app-based game, Pokémon Go, which has taken the world by storm. Following its release, Nintendo's market value has doubled and the app has been downloaded over 30 million times.