Pokémon a fictional world filled with cute bouncy creatures. It's just for kids right? WRONG! If you’re anything like me, you may have missed the Pokémon phenomenon when it first hit our screens in the mid-nineties. This time round, it is near impossible to miss following the launch of the app-based game, Pokémon Go, which has taken the world by storm. Following its release, Nintendo's market value has doubled and the app has been downloaded over 30 million times.
The creation and use of apps by more and more businesses is perhaps unsurprising given how many people own a tablet and/or a smart phone. You can now find apps for almost anything, from gaming to shopping, or from fitness to places to go and eat. Some of the world's current most recognisable brands started as apps (ANGRY BIRDS), or now make substantial use of them (MINECRAFT). Safe to say the world of apps is big business. As is ever the case when something takes off, people are trying to take advantage of this, and not always legally.